Evidence of the ability to:
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
This unit describes the skills and knowledge required to evaluate the international environment, identify market factors and risks, and to assess viability of international marketing opportunities.
It applies to experienced individuals who use specialised knowledge to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.
Table of Contents. Unit of Competency. Performance Criteria. Foundation Skills. Assessment Requirements. Housekeeping Items. Objectives: 1. Review global market environment. – Assess international trade patterns and identify their likely importance for the business International trade patterns. Activity 1A – Research international business and electronic commerce market factors, and assess opportunities to enter, shape or influence the market for their likely contribution to the business. International business and electronic commerce market factors. Activity 1B – Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully. Free trade arrangements. Protectionist arrangements. Activity 1C – Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities. International trade policies and agreements. International marketing opportunities. Activity 1D Assess international business and electronic commerce market factors. Identify and analyse impact of economic, political, social and cultural factors affecting international marketing opportunities. Impact of economic, political, social and cultural factors affecting international market. Software applications used in conducting international electronic commerce. Activity 2A – Investigate international market trends and developments to identify market needs relevant to the Business. International market trends and developments. Activity 2B – Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets based on their fit with business goals and direction, and their likely contribution to the business. New and emerging business and electronic commerce markets. Cross-cultural communication and negotiation styles relevant to the country or countries being considered for market entry or for further market penetration. Activity 2C Identify risk factors for international marketing opportunities. – Analyse and rate acceptability of political, financial stability and corruption risk factors of potential Market. Political, financial stability and corruption risk factors. Activity 3A – Analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market Legal and regulatory requirements, and trade barriers. Legal and regulatory requirements. European Standards and international standards. Organisation for Economic Co-operation and Development (OECD) International Guidelines for Consumer Protection in the Context of Electronic Commerce. European Government Policy Framework for Consumer Protection in Electronic Commerce. European Guidelines for Electronic Commerce. Anti-discrimination legislation and ethical principles. Consumer laws. Extra-territoriality provisions of the Trade Practices Act now Competition and Consumer Act 201065. Foreign investment limits. Labour laws. Legal aspects of bilateral and multi-lateral trade agreements. Privacy laws. Taxation laws. World Trade Organization (WTO) dispute resolution system. Activity 3B 3.3 – Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market. Activity 3C 4. Investigate international business and electronic commerce marketing opportunities. – Identify and analyse international marketing opportunities according to their likely fit with the organisation's goals and capabilities Your organisation's goals and capabilities. Activity 4A – Evaluate each opportunity to determine its impact on current business and customer base Impact on current business and customer base. Activity 4B – Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity Conduct a SWOT or a PEST analysis. Activity 4C – Determine probable return on investment and potential competitors. Return on investment. Potential competitors. Conduct a SWOT analysis. Activity 4D. 4.5 – Describe and rank marketing opportunities in terms of viability and likely contribution to the business. Ranking by merit. Activity 4E Skills and Knowledge Activity. Major Activity – An opportunity to revise the unit. References.
OMBF Evaluate international marketing opportunities
Evaluate international marketing opportunities
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