The franchise manager’s job is to help franchisees optimise the sales and profit from their respective franchises. I am the main communication link between the franchisor and the franchisees, so my role is really varied.
Franchise manager organize and plan the franchising department of an organization. The manager ensures that franchisees receive the corporation’s message regarding business strategy, promotions and products. A franchise manager offers support to franchisees, which ensures the overall success of the organization. A franchise manager oversees new franchisees and provides training and information on the business policies and procedures. He is responsible for finding and developing new franchisees for the business.
a. Franchise Opportunity Marketing
Prepare and execute the marketing strategy for Company’s’ franchisee opportunity: attracting newer franchisees.
Develop the budget for franchise development. Monitor and ensure that budgets are met.
b. Franchisee Identification,Selection and Development
Identify and research potential markets to launch new franchisee and advise CEO/Board of new opportunities.
Identify and locate potential franchisee in the selected markets: discovering and exploring opportunities.
Screen potential franchisee by analysing investment requirements, franchisee’s potential, and financials, franchisee experience and vision
Finalize the deal with franchisee by negotiating terms and conditions of each franchisee agreement Responsible for the launch and development of the franchisee as per the agreed terms and conditions.
* Franchisee Management
Assist in the development of Franchise Business Plans Ensure the financial performance and revenue targets of the franchisee is achieved through analysis of its Profit & Loss and KPIs.
Work as point of contact between the franchisee and the franchisor, and ensure that any issues/concerns are aptly and timely addressed.
Support the day-to-day management of franchise. Advice and support franchisees with all areas of their business including: store standards, stock management, customer relationship, staffing and recruitment, finances and payments, cost control, expansion.
Ensure franchisor suggested systems/ processes are deployed & practiced in the franchisee.
Develop sales and marketing tools, work out on sales promotional activities to support the franchisees.
Ensure that Company’s brand is communicated and maintained in all franchisee communications and marketing activities.
Develop the franchise audit plan and conduct the audits.
Ensure that the franchisee is in compliance with legal and statutory policies and procedures
Franchise legal responsibilities – ensure franchise agreement renewals, fee/ payment collection, and keeping franchise agreements up to date with current legislation.
* Franchisee Training & Development
Develop the training program for the franchisee.
Conduct the trainings as per the program.
Ensure that franchisee and its staff are trained enough to provide the service experience in line with Company’s customer policies.
The key elements of franchisee agreement. The general obligation from both sides . The various franchise disputes and their resolution.
Assess international trade patterns and identify their likely importance for the business
Before we dive into the nuances of franchise marketing, let’s define a few key terms. First, “franchise marketing” refers to any promotional activities undertaken by a franchisor or a franchisee.
Most people buy a franchise because they feel it is less risky than starting a business from scratch. They recognise that their work experience has not prepared them with the knowledge or skills needed to begin and run a business of their own. In addition, many are unwilling to spend time, effort, and money reinventing what is already available.
FRANCHISING AND HOW IT WORKS - RECAPITULATION
Quizz Franchise Law
STORE OPERATIONS & MANAGEMENT - INTRODUCTION OF STORE OPERATIONS 1 - The Logistics Chain. Key Components of Supply Chain Management 2- Store Operations. 2 .1 Keystone of Family Mart Store Operation. 2.2 Increased Accuracy of Ordering. 3-Objectives of the Store Function. 4-Managing the Store. TYPES OF RETAIL STORE AND ITS ORGANIZATION Structure 2.0 Retail Store Organization 2.1 Centralized and Decentralized retail stores 2.2 Types of retail stores 2.3 Location of retail store Site selection of retail store 2.4 Merchandise management in retail store 2.5 Merchandise Handling in retail store STORE MANAGEMENT AND ITS OPERATIONS Structure 3.0 Retail store operation and Human recourse Management in retail store 3.0.1 Store Management Responsibilities 3.0.2 Recruitment selection and motivating retail store employees 3.1 Retail store operation and Financial Dimensions in retail store 3.1.1 Asset management; Resource allocation 3.2 Retail store operation Management 3.2.1 Retail store environment VISUAL MERCHANDIZING: MEANING AND STRATEGY Structure 6.0 Meaning of Visual Merchandising 6.1 Create your retail store for target customers 6.2 Retail Strategy for visual merchandise
The basic rules of merchandising 50 questions with a maximum answer time of 1 minute. Minimum pass rate of 85%.
Establish procedures for managing a franchise operation Determine obligations of both parties under franchising agreement. Develop procedures for ensuring compliance with franchising obligations and legislative requirements. Develop and communicate to franchises reporting requirements for franchisees. Implement procedures for managing a franchise operation. Implement procedures for franchises to ensure compliance with franchising obligations and legislative requirements. Identify instances of non-compliance and act upon them in conjunction with franchises. Monitor reports from franchises for completeness, accuracy and timeliness of submission. Identify potential disputes with franchises and take action to resolve potential disputes before they eventuate. Resolve disputes that eventuate and reach an agreed sett lem ent within establi shecl procedures as documented in the Franchising Code of Conduct. Review a franchise operation. Use monitoring of franchises to inform review process for franchise operation. Identify improvements in franchise operation and management of franchises from monitoring franchises business operations. Make recommendations to improve the effectiveness of the franchise operation and individual franchises.
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