Curs / Detaliile Cursului

Evaluate international marketing opportunities

  • Anton Constantin image

    By - Anton Constantin

  • 12 studenți
  • 31 ore - 40 min
  • (0)

Cui se adresează acest curs?



Performance Evidence

Evidence of the ability to:

  • document and present an evaluation of various international marketing opportunities including:
  • analysis of global business environment
  • assessment of social, cultural, political and economic factors impacting selection of market opportunities
  • risk assessment for each opportunity considered
  • analysis of financial viability of selected international marketing opportunities.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.


Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • outline relevant Australian and international standards, policies and guidelines, including those covering:
  • environmental matters
  • human rights
  • labour relations
  • packaging
  • risk management
  • electronic commerce
  • identify and explain key provisions of relevant legislation and codes of practice affecting aspects of marketing operations
  • explain the role of the Organisation for Economic Co-operation and Development (OECD)
  • identify and describe key features of the country or countries being considered for market entry or penetration, including:
  • cross-cultural communication and negotiation styles
  • global and country specific economic, social and industry directions, trends, practices and techniques.


Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

  • information sources on countries and markets being considered for entry or further penetration
  • office equipment and resources
  • examples of previous international marketing evaluation documents, strategic plans and marketing plans.

Descrierea cursului

This unit describes the skills and knowledge required to evaluate the international environment, identify market factors and risks, and to assess viability of international marketing opportunities.

It applies to experienced individuals who use specialised knowledge to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.

Tematica Curs

  • capitole
  • prelegeri
  • teste
  • 31 ore - 40 min durata totală
Comută toate capitolele
1 Evaluate international marketing opportunities
16 ore -


2 OMBF Evaluate international marketing opportunities
2 ore -


3 Evaluate international marketing opportunities Learner Workbook
1 Oră


Trainer

5.0 Evaluare
23 Recenzii
296 Studenți
21 Cursuri

Course Full Rating

0

Evaluarea cursului
(0)
(0)
(0)
(0)
(0)

Nu a fost găsită nicio recenzie

Conectează-te sau Înscrie-te Ca student să posteze o recenzie

Feedback-ul studentilor

Desigur, s-ar putea să îți placă

You must be enrolled to ask a question

Alegeri frecvente ale cursanților

Mai multe cursuri după autor

Descoperă mai multe posibilități de studiu