The franchise manager’s job is to help franchisees optimise the sales and profit from their respective franchises. I am the main communication link between the franchisor and the franchisees, so my role is really varied.
Franchise manager organize and plan the franchising department of an organization. The manager ensures that franchisees receive the corporation’s message regarding business strategy, promotions and products. A franchise manager offers support to franchisees, which ensures the overall success of the organization. A franchise manager oversees new franchisees and provides training and information on the business policies and procedures. He is responsible for finding and developing new franchisees for the business.
a. Franchise Opportunity Marketing
Prepare and execute the marketing strategy for Company’s’ franchisee opportunity: attracting newer franchisees.
Develop the budget for franchise development. Monitor and ensure that budgets are met.
b. Franchisee Identification,Selection and Development
Identify and research potential markets to launch new franchisee and advise CEO/Board of new opportunities.
Identify and locate potential franchisee in the selected markets: discovering and exploring opportunities.
Screen potential franchisee by analysing investment requirements, franchisee’s potential, and financials, franchisee experience and vision
Finalize the deal with franchisee by negotiating terms and conditions of each franchisee agreement Responsible for the launch and development of the franchisee as per the agreed terms and conditions.
* Franchisee Management
Assist in the development of Franchise Business Plans Ensure the financial performance and revenue targets of the franchisee is achieved through analysis of its Profit & Loss and KPIs.
Work as point of contact between the franchisee and the franchisor, and ensure that any issues/concerns are aptly and timely addressed.
Support the day-to-day management of franchise. Advice and support franchisees with all areas of their business including: store standards, stock management, customer relationship, staffing and recruitment, finances and payments, cost control, expansion.
Ensure franchisor suggested systems/ processes are deployed & practiced in the franchisee.
Develop sales and marketing tools, work out on sales promotional activities to support the franchisees.
Ensure that Company’s brand is communicated and maintained in all franchisee communications and marketing activities.
Develop the franchise audit plan and conduct the audits.
Ensure that the franchisee is in compliance with legal and statutory policies and procedures
Franchise legal responsibilities – ensure franchise agreement renewals, fee/ payment collection, and keeping franchise agreements up to date with current legislation.
* Franchisee Training & Development
Develop the training program for the franchisee.
Conduct the trainings as per the program.
Ensure that franchisee and its staff are trained enough to provide the service experience in line with Company’s customer policies.
